As consumers migrate to the rapidly growing on-demand economy, restaurants struggle to adapt, compete & survive.
With raising operational expenses and the popularity of third-party delivery apps, restaurants are getting crushed.
Scale through our network of deliver only kitchens at drastically reduced cost and time to market.
According to UBS Investment Bank " Is the Kitchen Dead"
Time-starved and convenience-seeking consumers have a growing appetite for having food delivered at home. According to one Morgan Stanley report, consumer interest in food delivery is up year over year; in the past three months, 51% of total U.S. diners and 77% of Millennial diners ordered delivery food either from a restaurant or a third-party delivery service.
The rise of digital technology, in particular mobile, has, and is reshaping the market. Consumers have become accustomed to shopping online via apps or websites, with maximum convenience and transparency, and so have come to expect the same experience when ordering food. Mobile ordering is becoming a major part of the consumer purchase journey and recent figures indicate that nearly two thirds of Americans are already in the habit of ordering digitally via an app or website.
Restaurant delivery and takeout options have also exploded in recent years, and according to Bloomberg and Forbes, food delivery services like GrubHub and UberEats are currently experiencing exponential growth. Online food-delivery platforms offer unprecedented variety, speed and convenience to the consumer with
a single tap of their mobile. And for restaurants that want to reach consumers, especially via mobile orders, but prefer to shy away from the delivery business,these platforms are stepping in with the promise of boosting to-go business and solving operators’ off-premise headaches. Given the high fees of these services, it remains to be seen whether this is a wise path to business success